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TALE OF THE TRAINER SHOE

The story behind the trainer shoe is closely linked to that of rubber and dates back to the late 19th century. The ‘United States Rubber Company’, know under the brand name ‘Uniroyal’, seized the moment and began making tyres out of rubber. At this same time, the business created several divisions grouping each specific activity, one of which was the production of rubber soles.

However, the company ‘Candde Manufacturing’, established in New Jersey, began producing the first sport shoes made from canvas and incorporating rubber soles in 1868. And so, the trainer shoe was born. The shoes were nicknamed ‘sneakers’ in American English, inspired by the meaning of ‘sneak’ as ‘to approach by surprise’, thanks to their silent rubber soles. Initially designed for sporting activities since they improved comfort and lead to better physical performance, their success soon grew beyond this field and reached phenomenal heights.

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